4/7/08

What the Flip?

I am a Victoria's Secret-aholic, we all know that. I refuse to buy my undies anywhere else, gladly sending away for matching bras and panties every few months (sometimes needlessly) and currently have a catalog or two sitting on my coffee table at home. Today, I found one of VS’s regular emails in my inbox, but the subject baffled me as it wasn’t the regular sale on bras or touting one of their regular lines of underwear – No, no! They were selling fitness in sandal form. Who in the what now? That’s right my friends, for $49.95 US plus taxes and shipping, you can be the proud owner of your own (not so) stylish pair of FitFlops. Apparently these bad boys can help you burn calories and tone legs with every step you take (because just taking steps every day won’t do the same thing – pish posh!). Of course, these will make it easier for you to tone and trim while looking sexy AND sporty with their “built-in micro-wobbleboard workout-enhancing effect.” Wobble-what? So apparently my feet will be “destabilized” making the muscles in my legs and rear work that much harder, giving me that extra workout I need. And I’ll be wearing them longer – around the house, at the beach and OBVIOUSLY to work, so I’ll be getting QUITE the workout. Um, how out of shape are my legs that just walking around is going to do this for me? A Newsweek article uncovered the “science” behind the marketing and showed that their study groups were fairly small, making one wonder about the validity of their claims. I didn’t need to consult a sports medicine specialist to know it was a bunch of bunk to begin with. Besides, we’re constantly being told that flip flops are hazardous to our health so telling us now that these are going to cure us of cellulite, make us leaner and toned as well as encourage better posture literally made me laugh out loud. But I’m sure toes will be bared in these colourful numbers across North America nonetheless as people will do anything in the name of a firmer tush and sleeker thighs. Now, if they could make flip flops for $49.95 that didn’t make that annoying clopping noise everywhere I went and came in a wide array of colours and cute designs, then maybe I’d give a flip. Until then, I’ll be wearing my cheapos with the same "healthy" effect. *clip clop*

9 comments:

Bi0nicw0man said...

Bwahaha...those are just a rip-off of the MBT shoes that have been claiming "anti-cellulite" status for a while now.

http://www.swissmasai.ca/Default.aspx?lang=en-CA

I've heard that there isn't much proof of them working...but I saw a trial of them on Rachel Ray and the tester said they worked for her.

Seems a bit lazy and over the top to me though! Instead of wearing a shoe that works like an elliptical...how about just using an elliptical?!

Ashley said...

I got that email today, too. And i would think that "wobbleboard" flip flops would just lead to ankle problems...

marie said...

Oh - they're NOWHERE near new as the Newsweek article I dredged up was from LAST summer.

I just can't believe that people fall for this crud.

Jen said...

hm, a shoe that destabilizes your foot and works your leg??? It's called a stilleto! And a MILLION times sexier than a flip flop (and they make a much more please "clip clop")

I would pay a LOT of money to NOT hear the slapping of flip flops day to day! I, too, can't believe people fall for this stuff!!

Vickie said...

my shoe guy (I have ortho inserts) told me that if one can hold their foot "tightly" enough so that it doesn't make the clip clop sound - it is indeed working your butt and calves - if making the clip clop sound, then not working it.

Shirls said...

all the rage when I was in Denmark and UK last year, huge 'sold out' signs everywhere, daily comments in the paper about what store would have a limited supply...crazy yes, but it sells

Angie All The Way said...

For a girl who now needs to wear orthotic insoles, sounds like a recipe for pain pour moi!

katieo said...

I saw a similar sandal at the mall last night...I can't remember the brand...it wasn't fitflop though...

Anyway, I smiled and thought of you! :)
The sign actually said, "Burn more calories..."

whats the skinny said...

you've done it again...uncovered one more crock that consumers are falling for! thanks for the detective work on this. i was considering them...but for me, they were just too UGLY. ha! i'm a slave to fashion.

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