2/26/08

Who's the froot loop?

According to an article in today's Globe and Mail, Tdot's medical officer wants to ban advertising of junk food to children under the age of 13. They say our kids are overweight and we need to eliminate all advertising on city-owned property such as the TTC that focus on sugary treats and beverages. RIGHT - the TTC! Because the kids are riding that all gosh darn day long. But the report circles back to what they want to get at...

...children also absorb advertising messages through video games on the Internet, or through "product placement," where the line between advertising and entertainment is blurred, the report says.

There we go! The blame game always circles back to Internet, TV and video games. As an aside, I just spent a weekend with tech nerds and let me tell you - the majority of them were NOT overweight. But back to the kidlets... why is the City focusing on print ads when they clearly have an issue with a different media? Why aren't they doing something about the food they serve in their own day cares, schools and rec centre vending machines instead of worrying about alienating the advertising dollars that could potentially help fund city programs that help kids get healthy and off of their couches? Kind of smacks of hypocrisy if you ask me. I somehow doubt the Oh!Henrys of the world are going to disappear above my head on a subway anytime soon. I think the City is just trying to draw attention to themselves, as per the usual, in a conscious effort to show that they care for the health and well-being of the kiddies. Why they didn't do it at budget time and NOT try and axe rec centre programming and suggest increasing user fees and then look like fools by going back on those things is BEYOND ME. But I guess they have to look like concerned parents now. But maybe they should do that by checking what's for lunch instead or passing little Timmy a basketball instead of a Twix.

12 comments:

Jen said...

Argh...yeah, it's always easy to argue against tv, internet and video games because they don't fight back...

I know a lot of people who are feeding their kids the 100 cal packs because "they are so handy and just the right portion" regardless, you are still giving your kids chips, candy or cookies...what about a nice piece of fruit instead???

Mandy said...

You go girl! LOVE the ranty posts.

Mandy said...
This comment has been removed by the author.
meredi said...

While I think less advertising about junk on city property can only be a good thing, I do think that of all the things they can do, it's probably the one that will have the least impact on the health of kids. You're absolutely right that this is all about SEEMING like they're making an effort to make kids healthier. It's a fairly half-assed attempt.

As you said, focusing on school lunches, vending machines, etc. would be far more effective. Did you ever see Jamie's School Dinners? Those were really awesome shows, and he totally proved that providing healthy food in schools was possible on a tight budget.

Angie All The Way said...

It is my understanding that people are in fact getting on the wagon to change policies to ban junk food from schools. I couldn't tell you where exactly, but I know it's in the works. I'm not even a mom yet and I worry about my future children and what they will be learning away from home.

marie said...

This isn't the first time Toronto and parent groups have tried. They did it a few years ago too. A simple google search on TDSB and pop machines will bring up results like this.

Problem is the machines bring in revenue.

Bottom line is always the almighty dollar.

eurydice said...

i just talked to some grade seven and eights who told me that it's illegal for fast food companies to market directly to children... i don't know if it's true or not but i think it's a step in the right direction.

Sara said...

I think eliminating this stuff isn't a bad thing but I do believe that this is a total publicty ploy and like you said, not focusing on really helpful areas to increase healthy living.

But I do have a problem with product placement - I think that is a killer. It is totally more manipulative than advertising and I think hard for kids to separate the two out.

On a side note - I was never allowed to watch "live tv" when I was young, my parents taped shows and then we could watch it fast forwarding through commercials to prevent my sister and I from being overly commericialized - can you tell I had hippie parents!

meredi said...

Yeah, those Coke/Pepsi contracts are lucrative, sigh. Such crap that we aren't willing to invest enough money in our education system so that our kids can thrive without corporate sponsorship!

What also bothers me is that they always propose replacing the pop in vending machines with JUICE, like it's all that much better. :/ Mmmm, suuuuugarrrrr....

marie said...

Illegal? hmmm...

From what I can see there have been recommendations by the Feds and in our province of Ontario to follow suit with QUEBEC and Euro nations to make it illegal to market CERTAIN PRODUCTS to the under 13 crowd, but can't find anything else on the subject matter.

Anyone got the reg on that? Anyone?
Bueller?

Otherwise what the hell is a happy meal?

Erin said...

TV commercials during kid's shows are TERRIBLE...

Another thing that bugs me is all of this marketing towards parents to buy all of this processed crap to put in lunches to save time. Because it takes so much time to cut up cheese and throw some crackers in a bag.

Shirls said...

I always get a kick out of the excuses and this is just another one, I was not fat because of my parents, I was not fat because I saw advertising, I was not fat because I had gym class at school, I was fat because I had emotional issues that I choose to deal with by eating... a picture of a chocolate bar never made me decide to eat one and neither did my hunger level, it was all about the emotions

Related Posts Plugin for WordPress, Blogger...
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License. Loaded Web - Global Blog & Business Directory